Saturday, November 28, 2009

Tip #4 - Seek media coverage

For professional service groups seeking new & repeat business, here's another tip.

What item of your business can you “pitch” to the media as a news story? Given the recession of 08-09, the media wants to know what’s coming down the pike in terms of job creation. Have you hired someone in your office lately? Or created a new position that you are filling with a contractor? Found a good niche market for your services? Why not share that with the appropriate media - maybe it’s not your daily paper but it could be good material for an industry journal or your local chamber magazine/online blog.

Small business news has its own panache. Consider teaming up with another professional service group or your association to report trends affecting your industry.

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