Professional practice groups - mediators, attorneys, CPAs, engineers, recruiters – should tell their stories of success. You don't need to brag, just point out how your service has helped your clients - especially in ways that your competitors can't match.
• Let prospects and referral sources see how your service works for people in tough situations.
• Tell stories that show how you've dealt with a common problem or a specialty case - both types of stories can lead to referrals for similar types of business.
• If your story has enough impact (tell the truth), people will remember it. Add important details, such as how you streamlined a process, saved money for the client, solved a problem that perplexed other professional providers, brought about a quick resolution, etc.