Friday, November 27, 2009

Tip #3-Find your trigger

This is the third of seven tips designed to promote your professional service practice - whether it's a law firm, accounting firm, recruitment firm, mediation practice or engineering group:

Tip #3. Identify the “triggers” that prompt your services. Leverage these and bake them into your marketing plan.

• A trigger is an event, occurrence or other identifiable item that provides a logical time for you to sell your service/product.

• It could be a time or season when an event occurs (e.g. back to school, tax season)

• Review your quarterly sales to see when peaks occur and why – these could reveal unknown triggers

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