Wednesday, October 5, 2011

When to hire a consultant ... hint: before the candy runs out.

Four clues that reveal when a company's workload is at the breaking point:
Clue #1: Your employees have a startled “deer in the headlights” look when you walk by.
Clue #2: A smattering of “urgent” sticky notes on your computer makes it hard to see the screen.
Clue #3: You are starting to dread Fridays almost as much as Mondays because important projects haven’t been accomplished.
Clue #4: Instead of a candy dish, your office has one filled with aspirin and antacids.
These clues often point to the need for a consultant to keep the work flow manageable and your company's momentum strong. Now let’s delve into some definitive guidelines about when to outsource communication and marketing projects.
• Do you have self-contained projects that aren’t getting done on time?
• Do you produce a quarterly newsletter that only gets out twice a year? (Easy solutions: Outsource every other issue or the entire production, or get assistance with the articles or layout.)
• Did you plan to produce an e-newsletter for customers, prospects or donors, only to find your original content ideas are looking like yesterday’s news and you still haven’t put out an issue?
• Do you have a major presentation coming up? You know you can easily do a portion of the presentation but would really like a seasoned pro to conduct the interviews, obtain new information and package it in a way that informs and inspires the audience to take action. (We excel at creating content for scripts; graphics for presentations; and handouts that reinforce action items. Plus, If we produce your presentation, we can videotape it for YouTube or your company intranet.)
• Fear or uncertainty keeps you from ramping up your presence in social media. (Did you know that YouTube, Linked-In, Twitter, Facebook and other sites as well as blogs rank high in search engines? It’s a powerful way to brand your firm, boost your SEO and make new connections.)
• If you are a professional group without a marketing director, it’s hard for the principals to do all the rainmaking and branding for the firm. While your firm may be super at retaining clients, do you truly have the extra time and marketing expertise that it takes to keep a perpetual pipeline of new business?
If you are unsure what can or should be outsourced, we’re only a phone call or a click away. When contracted for a project, you can expect timely follow-up, excellence in communication materials, cost-effective rates, integrity and adherence to your deadline. And, once again, your staff will be able to eat the candy in your office dish.
Image: Nutdanai Apikhomboonwaroot /

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