I presented a seminar “Marketing and Sales Team up for Mediation Business Success” on Nov. 13, 2009, at the Marriott Hotel in Pontiac, sponsored by Oakland Mediation Center.
I will do a series of seven take-away points that can be adapted by any professional practice:
Tip #1. Seek out and act on opportunities
• The more you know about your clients – their likes and interests – the more you can meet them on their turf. Find out what groups they belong to. Check the membership directory to see where members work.
• If you’re not generating leads and support from a certain group…try another group. Go to groups where you will get leads to business or better yet – people who need your services right then and there.
• Read newspapers (whether online or printed), keep abreast of local and national news and trends. Talk to people – find out where their pain is. What problem will your service solve? Then, act on those opportunities.